A detailed summary of Andrew Griffiths’ book with useful stories, quotations, practical ideas and applications for aesthetic plastic surgery practices Executive Summary Andrew Griffiths’ central argument is provocative but easily misunderstood. He is not telling business owners to increase prices without justification. He is telling them to build a business that is so capable, trusted, … Continue reading Someone has to be the Most Expensive, Why Not Make it You? – Lessons for Plastic Surgeons