Succession planning is one of the most important—and often most sensitive—decisions in the life cycle of a private plastic surgery practice. A well-designed equity transfer not only determines financial outcomes for the surgeons involved but also impacts staff stability, patient continuity, and the reputation of the clinic.
In the United States, the transfer of practice ownership is shaped by state-specific medical ownership laws, tax implications, and contractual structures. In the United Kingdom, regulations focus heavily on partnership agreements, corporate structures, and compliance with NHS or private sector frameworks. In Australia, equity transfers must align with AHPRA rules, state-based health regulations, and strict guidelines around medical advertising and financial arrangements.
Understanding the different models for equity transfer helps both senior surgeons planning retirement and younger surgeons seeking ownership to select the approach that best balances financial security, control, and patient care continuity.
Equity transfer and valuation is more difficult where the practice has to consider the valuation of a big medspa or real estate – consulting rooms or surgery centre/OR/Theatre.
A phased approach where the new surgeon purchases equity over time. Payments may be made directly or allocated from earnings.
Global Note: In the UK and Australia, phased buy-ins must comply with partnership or corporate law and avoid conflicts with restrictions on non-doctor ownership.
Equity is transferred based on the performance of the practice over a defined period.
Global Note: In Australia, performance-linked structures must comply with AHPRA and TGA advertising standards to avoid misrepresenting financial outcomes.
A portion of the new partner’s income is withheld and directed toward equity purchase.
Global Note: In the UK, deferred compensation must comply with HMRC tax regulations; in Australia, structuring must account for superannuation and ATO compliance.
Ownership transfers gradually as the senior surgeon reduces hours or phases into retirement.
Global Note: In the US, retirement-based transitions are often linked to buy-sell agreements; in the UK, they are structured through partnership agreements; in Australia, careful compliance with AHPRA ensures continuity of patient care.
Equity is earned through achieving specific milestones or performance targets.
Global Note: In the UK and Australia, performance metrics must avoid linking pay directly to patient volume or referrals, due to healthcare compliance and ethical standards.
The incoming surgeon secures financing (bank loan or private lender) to purchase equity immediately.
Global Note: US lenders may offer healthcare-specific financing programs. In the UK, commercial lending is often tied to practice valuations. In Australia, lending arrangements are influenced by APRA regulations and tax structures.
Combines two or more of the above methods to tailor succession to the needs of the practice.
Global Note: Hybrid models are increasingly common worldwide but demand careful compliance checks to avoid legal conflicts.
Determining the fair value of a practice is one of the most critical—and most disputed—parts of succession planning. The valuation not only dictates the equity price but also influences financing, tax treatment, and fairness between parties.
Common valuation methods for the practice include:
EBITDA Multiple – Practices are valued at a multiple of earnings before interest, tax, depreciation, and amortisation. Multiples vary by location, size, and specialty, but typically range from 3–6× EBITDA for private clinics.
Discounted Cash Flow (DCF) – Projects future practice income and discounts it back to present-day value. Useful in fast-growing practices.
Asset-Based Valuation – Considers the value of tangible assets such as surgical equipment, real estate, and furnishings. Often underrepresents the value of goodwill.
Goodwill Valuation – Places a premium on brand, surgeon reputation, referral networks, and patient loyalty. Particularly significant in plastic surgery.
Hybrid Models – Combining revenue, profit, and goodwill metrics to achieve a balanced view.
Regional Note:
US: Independent valuation is common, with healthcare-specialist valuation firms engaged.
UK: Partnerships often use goodwill valuation but must comply with Companies Act rules.
Australia: The Australian Tax Office (ATO) requires clear documentation to support valuation, especially for goodwill.
Access to financing often determines whether an incoming surgeon can buy into a practice. Structures vary globally:
Bank Loans – US banks frequently offer medical-specific lending programs with competitive rates. In the UK, high street banks require detailed business plans. In Australia, lending may require personal guarantees and property as collateral.
Seller Financing – The senior surgeon provides financing directly, with payments made over time. Reduces barriers for the junior surgeon and creates ongoing income for the senior.
Private Equity or Corporate Investment – More common in the US, where consolidators are purchasing specialty practices. Less common in the UK and Australia due to ownership restrictions.
Deferred Compensation Mechanisms – Payments linked to future earnings, easing the initial burden.
Tip: Consider blending bank financing with seller financing for smoother transitions.
The success of equity transfer depends as much on people as on contracts. Without careful planning, staff morale and patient trust can suffer.
Key strategies include:
Staff Communication – Share succession plans early with key employees to reduce uncertainty and retain loyalty.
Role Clarity – Clearly define how responsibilities will shift between senior and junior surgeons.
Mentorship Period – A handover phase where the senior surgeon mentors the incoming partner on practice culture, referral relationships, and complex cases.
Patient Reassurance – Communication materials (letters, websites, patient packs) should highlight continuity of care and introduce the new surgeon in a reassuring way.
Ownership changes can create uncertainty about who makes key decisions. Agreements should clearly outline governance.
Voting Rights – Should votes be equal or weighted by ownership percentage?
Profit Distribution – Specify how profits will be divided and whether reinvestment into the practice is mandatory.
Management Responsibilities – Clarify administrative leadership (e.g., who oversees staff, billing, compliance).
Conflict Resolution – Establish arbitration or mediation processes to avoid costly litigation.
A structured timeline helps avoid rushed decisions and ensures smoother transitions. A typical roadmap:
5–7 Years Before Transition – Begin discussions, engage advisors, obtain practice valuation.
3–5 Years Before – Agree on structure (buy-in, earn-out, hybrid), draft preliminary agreements, start financial planning.
1–2 Years Before – Finalise legal documents, set financing, implement staff/patient communication strategies.
Final Year – Execute equity transfer, phase in new leadership, establish monitoring processes.
Post-Transition – Regularly review agreements and update based on performance or regulation changes.
Equity transfer is not always the best solution. Alternatives include:
Sale to a Hospital or Health System – Provides financial certainty but often reduces surgeon autonomy.
Private Equity Acquisition – Common in the US; offers high payouts but may shift practice culture. See the List of Platforms buying practices in USA
Merger with Another Practice – Creates economies of scale, stronger referral networks, and shared resources.
Orderly Wind-Down – In some cases, winding down the practice and selling assets may be simplest.
Succession is not only a financial transaction but also an emotional one.
Senior Surgeon’s Legacy – Many founders struggle with “letting go.” Building in mentoring time helps ease the transition.
Generational Differences – Junior surgeons may prioritise digital marketing, technology adoption, or work-life balance differently.
Conflict Management – Open communication and external mediators can prevent disputes from becoming personal.
Tip: Treat succession planning as both a business and relationship negotiation.
Define retirement goals and timelines.
Obtain independent practice valuation.
Select appropriate equity transfer model.
Engage legal, tax, and financial advisors.
Explore financing and funding options.
Draft governance and conflict resolution structures.
Communicate with staff and patients.
Establish exit and contingency strategies.
Review agreements regularly.
Succession Communication Playbook
Future-Proofing the Practice
The Role of Advisors
Tax-Optimised Strategies to consider
Conflict and Dispute Scenarios
Generational Shifts in Practice Management Style
Insurance and Risk Transfers
Technology & Digital Assets in Transition
Cross-Border & Multi-Site Succession
Legacy Planning & Personal Identity
Create Scenarios – Visual Options for Surgeon Succession
Q: What happens if the incoming surgeon leaves or fails before the equity transfer is complete?
Buy-back clauses or reversion agreements should be in place so ownership can revert to the senior surgeon or the practice.
Q: Can equity transfer be structured around hours worked instead of money?
Yes. In some agreements, a junior surgeon can earn equity by taking on a larger share of surgical or management duties.
Q: How do you value a practice with fluctuating revenue?
Most agreements use a multi-year average, adjusted for seasonal trends, economic cycles, and growth potential.
Q: What if the practice owns the clinic building?
Often the real estate is held in a separate entity. The senior surgeon can sell, retain, or lease the property back to the practice for ongoing income.
Q: Can intellectual property or brand value be separated from equity?
Yes. Names, trademarks, and digital assets can be licensed or sold separately as part of goodwill.
Q: What happens if the junior surgeon’s financing falls through?
Contracts should include contingencies, such as extended payment timelines or reversal of equity transfer.
Q: Can succession be structured so the senior surgeon never fully exits?
Yes. Some retain a minority share, receiving dividends while stepping back from surgery.
Q: How often should succession agreements be reviewed?
At least every few years—or sooner if tax laws, medical board rules, or personal circumstances change.
Q: Can a non-surgeon (such as a spouse or investor) own part of a practice?
In most US states, no. In the UK, structures may allow it with safeguards. In Australia, ownership is generally limited to doctors, though related entities can sometimes hold assets.
Q: What if the junior surgeon leaves and starts a competing practice nearby?
Non-compete or non-solicit clauses may apply, but enforceability varies. In some US states, restrictions are being rolled back.
Q: Can equity transfers fail regulatory approval?
Yes. Boards and regulators can intervene if agreements don’t comply with ownership or advertising rules.
Q: How do insurance and malpractice policies factor in?
Each surgeon typically maintains separate malpractice coverage. Retiring surgeons may need tail coverage for past cases.
Q: What if regulatory changes make the chosen structure illegal in future?
Agreements should include flexibility to restructure if laws change, especially around ownership or non-competes.
Q: What if two junior surgeons want to buy in at the same time?
It’s possible, but governance becomes more complex. Voting rights and profit-sharing must be carefully defined.
Q: How do you handle succession if the practice is named after the senior surgeon?
Options include co-branding during transition or adopting a more neutral clinic name for long-term stability.
Q: What if the junior surgeon wants to expand into new services?
Governance agreements should clarify how new ventures—like MedSpa services or product lines—fit into the practice structure.
Q: Can succession be reversed if the arrangement doesn’t work?
Some agreements allow trial periods with clawback clauses. If it fails, equity reverts at a pre-agreed valuation.
Q: How do lifestyle differences (e.g., work hours) affect equity?
Profit-sharing and responsibilities can be adjusted to reflect workload and patient load.
Q: What if patients don’t accept the new surgeon?
A gradual introduction, co-branding in marketing, and joint consultations help build trust.
Q: How do staff react to succession?
Clear communication, role clarity, and involvement in the transition process help retain loyalty.
Q: What if the senior surgeon still handles complex cases the junior surgeon cannot?
Mentorship periods and co-management of challenging patients can smooth the transition.
Q: What role do non-surgical staff (like practice managers and injectors) play?
They’re often the backbone of patient loyalty. Retention strategies should be built into the plan.
Q: What happens if the senior surgeon passes away before the transfer is complete?
Without a buy-sell agreement, ownership may default to the estate. Life insurance can fund a buy-out to avoid disruption.
Q: What if external investors approach during succession talks?
Partnership agreements should outline drag-along or tag-along rights so all partners are protected.
Q: How does malpractice history affect succession?
Claims history impacts insurance premiums and valuation. Due diligence must include a review of records.
Q: Can succession fail?
Yes—misaligned personalities, poor financial planning, or lack of patient trust can derail transitions. Back-up plans, such as merging or selling, are essential.
Q: Can succession be planned with philanthropy or legacy in mind?
Yes. Some surgeons allocate sale proceeds toward foundations, research, or charitable projects to cement their legacy.
Choosing the right equity transfer method requires balancing:
A successful transition preserves not only the financial value of the practice but also its reputation and patient trust.
Disclaimer: This article is for educational purposes only. It is not legal advice. Each state, country, and jurisdiction has its own healthcare and corporate laws. Always seek independent legal, tax, and financial advice before entering into any equity transfer arrangement.