Stage 2 – SPE Practice Improvement Program - Specialist Practice Excellence

Ongoing Strategic Growth, Implementation, and Accountability

Strategy only delivers value when it is implemented consistently and measured relentlessly.

The SPE Practice Improvement Program is a structured, ongoing coaching partnership designed to turn insight into action and momentum into sustained growth. This program supports plastic surgeons and their teams to execute their vision, strengthen commercial performance, and build a practice that runs with clarity, confidence, and control.

This is where plans become habits, systems replace stress, and performance improves month after month.

Rather than short-term consulting, SPE works alongside you as a strategy advisor, coach and accountability partner. We focus on commercial results, operational discipline, and leadership development to ensure your practice grows in a way that is profitable, sustainable, and personally rewarding.

What Our SPE Signature Program Delivers

Clear direction and focus for your practice and your life

Consistent execution through structured accountability

Improved enquiry flow, conversion rates, and revenue quality

Stronger pricing confidence and higher profitability

A high-performing, engaged, and accountable team

Reduced operational friction, risk, and overwhelm

Greater control over your time, energy, and leadership role

Implementing the Vision for Your Practice

The program begins by clarifying what success actually looks like for you – professionally and personally. From there, we build and execute a clear roadmap to get you there.

Key areas of Focus include:

Clarifying your life goals, practice challenges, and priorities through the SPE diagnostic process
Developing a clear one-page business plan supported by rolling 90-day priorities and action plans
Defining and sharpening your surgeon brand, market positioning, and unique value proposition
Researching and defining your ideal patient personas and strategic referral and alliance opportunities
Attracting more of the right patients through strategic oversight of digital and traditional marketing
Reviewing pricing and running pricing confidence sessions to support stronger financial outcomes
Measuring and analysing practice performance including pipeline, enquiries, conversion rates, and income
Improving the patient experience across the entire journey – from first enquiry to long-term care
Building your practice “A-Team” with the right roles, structure, and accountability
Training and supporting team members to improve engagement, productivity, and results
Improving clinic and theatre efficiency through better systems, communication, and automation
Reducing risk, complaints, and potential litigation through better processes and patient education
Sharing proven best practices from leading surgeons, consultants, and international conferences
Ongoing coaching and support for both the surgeon and practice manager
Surgeon development focused on leadership, decision-making, and creating a more rewarding life
Access to SPE’s extensive network of trusted industry suppliers, specialists, and advisors

What’s Included in the SPE Practice Improvement Program

Core Program Includes:

Regular Online Meetings with both Surgeon & Practice Manager
Support by Phone / Whatsapp, Text & Email
Action Planning & Accountability Sessions with the Team
Practice Systems & Resources
Practice Manager Support
Meeting with your Practice Advisors
Team Building Resources & Tools Clinic
Site Visits by arrangement

We’ll Work Together on Your Highest Value Activities:

Clarifying Goals
Objectives and KPIs
Action Planning & Focus
Pricing Strategy & Confidence
Time & Diary Management
Creating New Habits
Overcoming Obstacles
Tracking Prospects & Patients
Enquiry Conversion Coaching
Consultation Conversion Coaching
Improving B&A Patient Photo Processes
Getting Reviews & Referrals
Website Improvement Ideas
Content Planning & Creation
Procedure Guides & Templates
Improving Systems & Processes
Making use of Automation
Using AI & ChatGPT
and much more!

Additional Services Available

Outsourced Activities – Available at an Extra Cost (P.O.A)

After working with Specialist Practice Excellence for some time, you may find that your evolving needs require additional services beyond our core offerings. We’re happy to assist with these expanded areas for an additional fee, ensuring you continue to receive the tailored support necessary for your growth.

Photo Gallery Upgrades and Photo Processing
Practice Marketing Collateral – Creating Flyers, Cards and Brochures
Personality Profiling Tools for Team Assessment
Automation Funnel creation (using GHL/CRM)
Google Ads / Facebook Ads (if required)

While SPE Doesn’t Offer These Services – we’re happy to guide you

If your needs fall outside our expertise, we can also refer you to trusted third-party resources to help you achieve your goals. Our aim is to ensure you have access to the best solutions at every stage of your journey.

New Website Development & SEO
Social Media Management
Video Production
Staff Recruitment & Selection

How SPE Supports You

The SPE program is built on structure, accountability, and measurable progress.

Regular accountability and strategy meetings to review results, actions, and priorities

Ongoing refinement of your practice vision aligned with your strengths and goals

Development of a clear branding, marketing, and patient experience advantage

Practical strategy development focused on implementation, not theory

Systemisation and optimisation of operations to improve efficiency and scalability

Mapping and refining your full digital patient journey and sales process

Continuous focus on improving financial results through smarter growth and efficiency

This ongoing cadence ensures momentum is maintained and progress is visible.

Your Investment

The SPE Practice Improvement Program is delivered by monthly retainer (with a 12 month minimum term). – P.O.A. depending on scope, size and location of your practice.

SPE works exclusively with Plastic Surgeons and this program is best suited to surgeons who are committed to growth, open to change, and ready to be held accountable for building a better practice and a better professional life.

Frequently Asked Questions About the SPE Practice Improvement Program

Here are the answers to our most commonly asked questions…

How is the practice improvement program tailored to my specific needs as a surgeon?

Our practice improvement program is fully customised to meet your unique goals, challenges, and career stage. During the initial discovery consultation, we assess your practice’s performance, leadership style, and professional aspirations to create a strategy that is designed just for you.

What kind of results can I expect from the program, and how long will it take?

While results vary depending on your practice’s specific needs and the level of commitment, most clients see an improvement in operational efficiency, leadership skills, patient flow, and profitability within a few months, however to see the most change, we have a minimum initial engagement of 12 months. Our goal is to provide you with both short-term wins and long-term growth strategies.

How often will I meet with David (or Michelle), and what will the sessions involve?

You’ll typically have regular coaching sessions (weekly or bi-weekly, depending on your needs and schedule). These sessions may include strategic planning, leadership development, practice management insights, and addressing any immediate challenges or concerns. We also offer ongoing support between sessions to ensure continuous progress.

Can the coaching program help me improve work-life balance while growing my practice?

Yes! A key focus of the program is helping surgeons achieve a sustainable balance between their professional and personal lives. We provide strategies for improving efficiency, delegating tasks, and managing your workload to ensure you can grow your practice without compromising your personal well being.

What if I need help beyond the scope of the core coaching services?

We understand that additional support may be needed as you progress. For tasks outside the core scope, we offer additional services for an extra fee. If your needs require expertise beyond what we provide, we can also refer you to trusted third-party resources to help you achieve your goals.

Next Steps

If you’re ready to take the next step in elevating your surgical practice, we invite you to book a discovery call with David Staughton. During this call, you’ll have the opportunity to discuss your specific challenges, goals, and how our tailored development programs can help you achieve long-term success. David will provide insights on how SPE can support your growth in areas such as:

Leadership Development

Practice Efficiency

Patient Experience

Work-Life Balance

This discovery call is your chance to explore how SPE can provide personalised guidance to transform your practice. Whether you’re looking to fine-tune your skills or make significant changes, this call will give you a clear pathway to success.

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Stage 2 – SPE Practice Improvement Program