MASTER PROMPT for Surgeon AI Knowledge Base Gap Analysis, AEO Audit and Discovery Questionnaire

Conduct a comprehensive, evidence-based analysis of all publicly available online information about the following surgeon and practice.

The purpose of this project is to:

1. Discover what search engines, AI assistants and prospective patients can currently learn about the surgeon.
2. Identify inaccurate, inconsistent, incomplete, weak or missing information.
3. Determine which missing facts may prevent the surgeon from appearing prominently in AI-generated answers.
4. Identify opportunities to strengthen the surgeon’s online authority, expertise, trust and differentiation.
5. Produce a concise, prioritised list of questions to ask the surgeon, practice manager and clinical team.
6. Use the answers to build a comprehensive, accurate and structured AI-ready knowledge base.

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Surgeon and Practice Details

Surgeon: [FULL NAME]

Professional title: [PLASTIC SURGEON / FACIAL PLASTIC SURGEON / ENT SURGEON / DERMATOLOGIST / AESTHETIC PHYSICIAN / OTHER]

Practice or clinic: [PRACTICE NAME]

Primary website: [URL]

Primary location: [CITY, STATE/REGION, COUNTRY]

Additional locations: [LOCATIONS]

Primary market: [USA / AUSTRALIA / UK / INTERNATIONAL]

Primary procedures: [PROCEDURES]

Priority procedures the surgeon wants to grow: [PROCEDURES]

Known competitors: [NAMES OR WEBSITES]

Desired positioning:
[PREMIUM / BOUTIQUE / ACADEMIC / HIGH-VOLUME / NATURAL RESULTS / COMPLEX CASES / REVISION EXPERT / INTERNATIONAL DESTINATION SURGEON / OTHER]

Target patient groups: [PATIENT TYPES]

Known affiliations: [HOSPITALS, UNIVERSITIES, SOCIETIES OR CLINICS]

Known signature procedures or techniques: [DETAILS]

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Primary Research Question

Determine:

What does the internet currently know about this surgeon, what is unclear or missing, and what additional information should be obtained and published so that search engines, AI systems and prospective patients can understand, trust, differentiate and recommend the surgeon?

Do not simply audit the website.

Assess the surgeon’s entire online information ecosystem.

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Research Standards

Use current, credible and publicly accessible sources.

Search broadly and deeply across:

• Official practice website
• Surgeon biography pages
• Procedure pages
• FAQ pages
• About pages
• Hospital profiles
• University or academic profiles
• Medical board and licence databases
• Specialist society directories
• Fellowship and training organisation profiles
• Conference speaker profiles
• Scientific publications
• PubMed and Google Scholar records
• ResearchGate or academic databases
• Clinical trial databases
• Book chapters and textbooks
• Medical journal articles
• Podcast appearances
• Webinar appearances
• Conference videos
• YouTube interviews
• News and media coverage
• Press releases
• Professional awards
• Professional association memberships
• RealSelf
• Healthgrades
• Vitals
• RateMDs
• Top Doctors
• Doctify
• Google Business Profile
• Bing Places
• Apple Maps
• Yelp
• Facebook
• Instagram
• LinkedIn
• TikTok
• X
• Reddit
• Patient forums
• Clinic review platforms
• Before-and-after galleries
• Patient testimonials
• Medical tourism platforms
• Local business directories
• Knowledge panels
• Featured snippets
• “People also ask” results
• AI-generated search summaries
• ChatGPT-style answers
• Google AI Overviews
• Perplexity-style answers
• Competitor comparison articles
• Third-party “best surgeon” lists
• Cached or archived pages where appropriate

Prioritise first-party and authoritative sources.

Do not treat unverified directory claims, promotional lists or patient comments as established facts.

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Accuracy and Evidence Rules

For every material claim:

• Identify the source.
• Record whether the information is verified, likely, unclear, inconsistent or unverified.
• Record the publication or update date where available.
• Distinguish facts from marketing claims.
• Distinguish surgeon-provided information from third-party commentary.
• Flag information that appears outdated.
• Flag conflicting dates, job titles, qualifications, memberships, locations or procedure claims.
• Do not assume that a surgeon performs a procedure merely because the procedure appears on a clinic website.
• Do not infer board certification, specialist status, fellowship status or professional membership without evidence.
• Do not invent details to fill gaps.
• Clearly state when information could not be found.

For Australia, consider AHPRA, Medical Board of Australia and TGA advertising requirements.

For the UK, consider GMC and CAP advertising expectations.

For the USA, consider applicable state medical board requirements and FTC advertising principles.

Do not provide legal advice. Identify areas that may require compliance review.

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Part 1: Online Entity Identification

Establish whether search engines and AI systems can clearly identify the surgeon as one consistent professional entity.

Document:

• Full professional name
• Alternative spellings
• Initials
• Previous surnames
• Honorifics
• Professional titles
• Degrees and post-nominals
• Practice names
• Former practice names
• Current locations
• Former locations
• Hospital affiliations
• University affiliations
• Professional society affiliations
• Social media handles
• Profile URLs
• Knowledge panel presence
• Wikidata or Wikipedia presence
• Author profiles
• Researcher identifiers
• ORCID profile
• Google Scholar profile
• PubMed author identity
• National provider or practitioner identifiers where publicly appropriate

Identify:

• Duplicate entities
• Conflicting identities
• Outdated affiliations
• Inconsistent naming
• Incorrect photos
• Conflicting titles
• Multiple surgeons with similar names
• Weak links between the surgeon and the practice
• Weak links between the surgeon and their primary procedures
• Weak links between the surgeon and their location

Assess whether an AI system could confidently answer:

• Who is this surgeon?
• What type of surgeon are they?
• Where do they practise?
• What are they known for?
• What procedures do they perform?
• What qualifications do they hold?
• Why might a patient consider them?
• How do they differ from competitors?

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Part 2: Current Online Knowledge Inventory

Create a structured inventory of everything currently known online about the surgeon.

A. Personal and Professional Profile

Capture:

• Full name
• Professional title
• Current role
• Practice name
• Practice ownership
• Primary location
• Additional consulting locations
• Languages spoken
• Years in practice
• Medical interests
• Personal professional philosophy
• Career milestones
• Professional mission
• Community involvement
• Relevant personal background that supports credibility

B. Education and Training

Capture:

• Undergraduate education
• Medical degree
• Residency or specialist training
• Fellowship training
• Subspecialty training
• International training
• Observerships
• Mentors
• Training institutions
• Training dates
• Research degrees
• Additional clinical certifications
• Microsurgery, craniofacial, aesthetic, reconstructive or device training
• Continuing professional development
• Cadaver courses
• Masterclasses
• Visiting fellowships

C. Credentials and Professional Standing

Capture:

• Specialist registration
• Board certification
• Medical licence
• College fellowship
• Society memberships
• Leadership positions
• Hospital privileges
• Academic appointments
• Teaching roles
• Examiner roles
• Committee positions
• Editorial roles
• Research supervision
• Awards and honours
• Professional recognition
• Disciplinary or regulatory information where relevant and appropriate

D. Clinical Scope

Capture:

• Procedures performed
• Procedures emphasised
• Procedures no longer performed
• Surgical versus non-surgical services
• Reconstructive work
• Cosmetic work
• Revision work
• Complex case work
• Age groups treated
• Male and female patient services
• International patient services
• Anaesthesia arrangements
• Accredited facilities used
• Hospital versus day surgery procedures
• Multidisciplinary care

E. Procedure-Specific Expertise

For each priority procedure, document:

• Procedure name
• Alternative terminology
• Indications
• Patient selection criteria
• Contraindications
• Technique used
• Surgical approach
• Incision placement
• Anaesthesia
• Typical operating time
• Recovery expectations
• Scar management
• Risk management
• Revision policy
• Follow-up schedule
• Expected longevity
• Adjunct procedures
• Technology or devices used
• Surgeon’s preferred method
• Situations in which the surgeon changes technique
• Situations in which the surgeon advises against surgery
• How the surgeon manages complex or revision cases
• How the surgeon defines a successful outcome

F. Surgical Philosophy

Determine what is publicly known about:

• Aesthetic philosophy
• Natural versus dramatic outcomes
• Conservative versus transformative surgery
• Patient selection
• Safety priorities
• Decision-making
• Surgical planning
• Individualisation
• Use of measurements
• Use of imaging
• Tissue preservation
• Scar minimisation
• Longevity
• Revision prevention
• Complication avoidance
• Managing patient expectations
• Psychological suitability
• Refusal criteria
• Ethical boundaries
• Combining procedures
• Staging procedures
• Managing high-risk patients
• Managing previous surgery
• Preferred implants, devices or techniques
• Evidence-based versus trend-driven decision-making

G. Proof and Authority

Capture:

• Published research
• Scientific articles
• Book chapters
• Conference presentations
• Invited lectures
• Panel participation
• Teaching activities
• Training courses
• Fellowships offered
• Surgeons trained
• Industry advisory roles
• Device or implant development
• Patents
• Clinical trials
• Awards
• Media appearances
• Case volume claims
• Years of experience
• Before-and-after cases
• Patient reviews
• Complex case examples
• Revision case examples
• Peer endorsements
• Referring doctor relationships

H. Practice and Patient Experience

Capture:

• Consultation process
• Virtual consultations
• In-person consultations
• Patient coordinator involvement
• Consultation fees
• Surgery fees
• Finance options
• Deposit requirements
• Quote validity
• Surgical scheduling
• Wait times
• Preoperative preparation
• Postoperative support
• After-hours support
• Nursing care
• Recovery accommodation
• International patient support
• Travel assistance
• Follow-up arrangements
• Revision policy
• Cancellation policy
• Patient education resources
• Accessibility
• Privacy
• Languages
• Communication methods
• Patient journey differentiators

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Part 3: Search and AI Answer Testing

Test how the surgeon appears for high-intent and authority-related queries.

Use query variations relevant to the surgeon’s procedures, city and positioning.

Examples include:

• Who is [SURGEON NAME]?
• Is [SURGEON NAME] a plastic surgeon?
• What is [SURGEON NAME] known for?
• Where does [SURGEON NAME] practise?
• What qualifications does [SURGEON NAME] have?
• Is [SURGEON NAME] board-certified?
• What procedures does [SURGEON NAME] perform?
• Does [SURGEON NAME] perform [PROCEDURE]?
• Is [SURGEON NAME] an expert in [PROCEDURE]?
• What technique does [SURGEON NAME] use for [PROCEDURE]?
• Does [SURGEON NAME] perform revision surgery?
• What are [SURGEON NAME]’s reviews like?
• How much does surgery with [SURGEON NAME] cost?
• Does [SURGEON NAME] treat international patients?
• Is [SURGEON NAME] a good surgeon?
• Who are the best [PROCEDURE] surgeons in [LOCATION]?
• Who specialises in [PROCEDURE] in [LOCATION]?
• Who performs complex [PROCEDURE] surgery in [LOCATION]?
• Who performs revision [PROCEDURE] in [LOCATION]?
• [SURGEON NAME] versus [COMPETITOR]
• Best surgeon for natural-looking [PROCEDURE]
• Best surgeon for difficult [PROCEDURE] cases
• Best surgeon for revision [PROCEDURE]
• Most experienced [PROCEDURE] surgeon in [LOCATION]

For each query, assess:

• Whether the surgeon appears
• Which sources are cited
• Whether the answer is accurate
• Whether the answer is detailed
• Whether the surgeon is confused with someone else
• Whether competitors have stronger evidence
• Which factual gaps reduce confidence
• Which content would be needed to improve the answer
• Whether the surgeon is associated with the intended procedure and location
• Whether the surgeon has enough independent corroboration

Do not claim that any specific change guarantees inclusion in AI answers.

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Part 4: AEO and AI Knowledge Readiness Audit

Assess how easily AI systems can extract, understand, verify and cite the surgeon’s information.

Evaluate:

Entity Clarity

• Consistent surgeon name
• Consistent practice name
• Consistent title
• Consistent credentials
• Consistent location
• Clear surgeon-practice relationship
• Clear surgeon-procedure relationship
• Clear surgeon-hospital relationship
• Clear surgeon-publication relationship
• Clear surgeon-social profile relationship

Content Clarity

• Direct answers to common questions
• Specific facts rather than vague claims
• Clear headings
• Plain-language summaries
• Structured biographies
• Procedure definitions
• Technique explanations
• Decision criteria
• Recovery information
• Risk information
• Pricing guidance
• Location information
• Contact information
• FAQ content
• Comparison content
• Revision content
• Patient suitability information

Evidence and Corroboration

• First-party evidence
• Third-party corroboration
• Medical board verification
• Society verification
• Hospital verification
• Academic verification
• Publication verification
• Conference verification
• Review consistency
• Media coverage
• Peer references
• Case evidence

Technical Discoverability

Assess where visible:

• Organisation schema
• Physician schema
• Person schema
• MedicalClinic schema
• MedicalProcedure schema
• FAQ schema
• Review schema
• AggregateRating schema
• Breadcrumb schema
• Article schema
• Author markup
• SameAs links
• NAP consistency
• Canonical URLs
• Indexability
• Internal linking
• Sitemap coverage
• Mobile usability
• Page speed
• Image alt text
• Video transcripts
• Clear publication dates
• Updated dates
• Author attribution
• Medical review attribution

Do not recommend unsupported or misleading structured data.

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Part 5: Competitive Information Comparison

Compare the surgeon against [THREE TO TEN] relevant competitors.

For each competitor, assess:

• Entity clarity
• Biography depth
• Credential visibility
• Procedure depth
• Surgical philosophy
• Technique explanations
• Academic authority
• Case evidence
• Review evidence
• Media visibility
• Conference presence
• Video presence
• FAQ coverage
• Pricing transparency
• Revision expertise
• International patient information
• AI answer visibility
• Local search visibility
• Third-party corroboration

Identify:

• Facts competitors publish that this surgeon does not
• Questions competitors answer better
• Claims competitors support more strongly
• Areas where the surgeon has stronger expertise but weaker communication
• Underused credentials
• Underused procedures
• Underused case experience
• Unnamed methods or frameworks
• Missing signature positioning
• Opportunities to own a narrower topic or procedure category

Do not recommend copying competitor claims or language.

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Part 6: Gap Classification

Classify each gap under one of the following categories:

1. Critical Identity Gaps

Information required to establish who the surgeon is.

Examples:

• Unclear title
• Missing specialist status
• Missing board certification
• Conflicting practice names
• Incorrect locations
• Inconsistent credentials

2. Credential Gaps

Information needed to establish expertise and professional standing.

Examples:

• Missing fellowship details
• Missing training dates
• Missing hospital privileges
• Missing society memberships
• Missing academic appointments
• Missing publications
• Missing leadership roles

3. Clinical Scope Gaps

Information needed to establish what the surgeon treats and performs.

Examples:

• Priority procedure not listed
• Revision work not explained
• Complex case expertise not demonstrated
• Patient groups not identified
• Procedures shown without surgeon attribution

4. Surgical Philosophy Gaps

Information needed to understand how the surgeon thinks and makes decisions.

Examples:

• No explanation of patient selection
• No explanation of technique choice
• No explanation of natural-result philosophy
• No refusal criteria
• No explanation of revision prevention
• No explanation of when procedures should be staged

5. Evidence Gaps

Information required to substantiate claims.

Examples:

• “Expert” without evidence
• “Leading” without evidence
• Case volume claims without context
• Awards without dates or awarding bodies
• Society logos without confirmed membership
• Before-and-after images without case context

6. Patient Decision Gaps

Information prospective patients need before booking.

Examples:

• No candidacy information
• No recovery detail
• No risks
• No pricing guidance
• No consultation explanation
• No aftercare information
• No revision policy
• No international patient process

7. Differentiation Gaps

Information needed to explain why this surgeon is distinct.

Examples:

• Generic biography
• Generic claims
• No signature approach
• No named framework
• No clearly defined patient niche
• No explanation of what the surgeon does differently

8. Local and Geographic Gaps

Information required to connect the surgeon with a specific market.

Examples:

• Weak city association
• Missing suburb or service area information
• Inconsistent addresses
• Weak hospital association
• No location-specific pages

9. AEO Content Gaps

Information likely to improve the quality and confidence of AI-generated answers.

Examples:

• No concise factual biography
• No procedure summaries
• No direct FAQ answers
• No comparison explanations
• No third-party corroboration
• No structured author or physician information
• No updated content dates

10. Reputation Gaps

Information affecting trust.

Examples:

• Unanswered reviews
• Recurring complaints
• Conflicting patient experiences
• Outdated profiles
• Incorrect directory information
• Weak review diversity
• No explanation of patient support

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Part 7: Gap Scoring

Score each gap using the following model.

Severity

• 5 = Critical
• 4 = High
• 3 = Moderate
• 2 = Low
• 1 = Minor

AEO Impact

• 5 = Strongly limits AI understanding or citation confidence
• 4 = Likely to reduce visibility
• 3 = Moderate impact
• 2 = Limited impact
• 1 = Minimal impact

Patient Decision Impact

• 5 = May directly prevent consultation or surgery booking
• 4 = Significant trust or decision barrier
• 3 = Moderate barrier
• 2 = Minor barrier
• 1 = Minimal impact

Ease of Correction

• 5 = Can be corrected quickly
• 4 = Requires limited internal input
• 3 = Requires content development
• 2 = Requires substantial evidence or production
• 1 = Difficult to resolve

Evidence Availability

• 5 = Evidence already exists
• 4 = Evidence likely exists internally
• 3 = Evidence requires surgeon confirmation
• 2 = Evidence requires third-party verification
• 1 = Evidence may not exist

Calculate a priority score and classify each action as:

• Immediate
• High priority
• Medium priority
• Long-term

Do not treat scoring as mathematically definitive. Explain the rationale.

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Part 8: Surgeon Discovery Questions

Based on the identified gaps, produce a concise, prioritised questionnaire.

The questionnaire must not be a generic list.

Every question should:

• Address a specific missing or unclear fact
• Explain why the answer matters
• Identify where the answer should be used
• Avoid asking for information already found and verified
• Use plain, direct language
• Be easy for the surgeon to answer
• Separate factual questions from opinion or philosophy questions
• Avoid repetitive questions
• Prioritise the highest-value information first

Organise the questions into the following groups.

A. Essential Identity and Practice Questions

Ask only what remains unclear about:

• Correct professional name
• Preferred title
• Post-nominals
• Practice ownership
• Current locations
• Previous practice names
• Languages
• Contact details
• Hospital affiliations
• Operating facilities
• Consulting arrangements
• Current academic roles

B. Training and Credential Questions

Ask about missing details such as:

• Medical school
• Residency
• Specialist training
• Fellowship training
• International training
• Mentors
• Additional certifications
• Board certification
• Specialist registration
• Professional memberships
• Leadership roles
• Examiner roles
• Academic appointments
• Awards
• Publications
• Conference presentations
• Teaching roles
• Fellows or surgeons trained

C. Clinical Scope Questions

Ask:

• Which procedures do you personally perform?
• Which procedures are performed by other clinicians?
• Which procedures are your main focus?
• Which procedures do you want to become better known for?
• Which procedures do you no longer offer?
• Do you treat revision cases?
• Do you accept complex or high-risk cases?
• Do you operate on international patients?
• Are there patient groups you do not treat?
• Which procedures are performed in hospital, theatre or office settings?

D. Procedure Philosophy Questions

For every priority procedure, ask concise questions such as:

• What type of patient is best suited to this procedure?
• Who should not have the procedure?
• What is your preferred technique?
• Why do you prefer that approach?
• When do you use a different technique?
• What factors determine your surgical plan?
• What anatomical findings affect your decision?
• When do you combine procedures?
• When do you stage procedures?
• What result are you trying to achieve?
• What does a natural result mean to you?
• What are the most common mistakes you see?
• How do you reduce avoidable complications?
• How do you reduce the chance of revision?
• What compromises or trade-offs should patients understand?
• When would you recommend no surgery?
• What makes a case technically difficult?
• How does your approach change in revision surgery?
• What have you changed in your technique over time?
• Which trends or techniques do you avoid, and why?

E. Decision-Making Questions

Ask the surgeon to explain:

• How do you decide whether a patient is suitable for surgery?
• What clinical findings matter most?
• How do age, anatomy, skin quality and medical history affect planning?
• How do previous procedures affect the plan?
• How do patient goals affect technique selection?
• How do you identify unrealistic expectations?
• What psychological or behavioural concerns may delay or prevent surgery?
• How do you balance safety, longevity, scars and recovery?
• What causes you to recommend a smaller procedure?
• What causes you to recommend a more comprehensive procedure?
• When do you refer a patient to another specialist?
• How do you handle disagreement between what the patient requests and what you recommend?
• How do you define an acceptable risk?
• How do you decide whether combined surgery is appropriate?

F. Experience and Evidence Questions

Ask:

• Approximately how many years have you performed this procedure?
• Approximately how many cases do you perform annually?
• Are you comfortable publishing a case-volume range?
• What proportion of your cases are revisions?
• What types of difficult cases are you most experienced in?
• What research have you published?
• What meetings have you spoken at?
• What surgical techniques have you taught?
• Have you trained fellows, residents or visiting surgeons?
• Have you contributed to device, implant or technique development?
• Which outcomes are you most proud of?
• Which results best demonstrate your philosophy?
• Are there outcomes or claims you do not want used in marketing?

Do not recommend publishing case volumes unless the figures can be supported and used compliantly.

G. Patient Journey Questions

Ask:

• What happens during the first inquiry?
• Who speaks with the patient?
• What happens during consultation?
• How long is the consultation?
• Is imaging used?
• Is a second consultation required?
• What preparation is required?
• How is the surgical plan confirmed?
• Where is surgery performed?
• Who provides anaesthesia?
• What follow-up is included?
• How are urgent postoperative concerns handled?
• What support is provided after surgery?
• What is the revision policy?
• How are interstate or international patients managed?
• What should patients budget for beyond the surgeon’s fee?
• What commonly delays surgery?
• What causes patients to be declined?

H. Differentiation and Positioning Questions

Ask:

• What do you believe you do particularly well?
• Which patients or cases are you best suited to treat?
• What do referring doctors ask you to manage?
• What do patients commonly say is different about your care?
• What do other surgeons ask you for advice about?
• Which part of your training most influences your work today?
• Which principles are non-negotiable?
• Which common industry practices do you disagree with?
• What do you want to be recognised for in five years?
• Which procedures should be most strongly associated with your name?
• What evidence supports that positioning?
• What should patients understand about you that is currently absent online?

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Part 9: Question Prioritisation

Divide the final surgeon questionnaire into three levels.

Level 1: Essential Questions

The 10 to 20 questions required to correct factual gaps and establish the surgeon’s identity, qualifications, primary expertise and clinical scope.

Level 2: Authority and Differentiation Questions

The 10 to 20 questions that reveal experience, surgical philosophy, decision-making, evidence and competitive distinction.

Level 3: Knowledge Base Expansion Questions

Additional questions that support detailed procedure pages, FAQs, videos, patient education, international patient information and long-term content creation.

The Level 1 list must be concise enough to complete in one short interview or questionnaire.

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Part 10: AI-Ready Knowledge Base Recommendations

Recommend the information that should be created or updated.

Possible assets include:

• Master surgeon biography
• 100-word factual biography
• 250-word professional biography
• Full career biography
• Credential timeline
• Education and training page
• Hospital affiliation page
• Research and publications page
• Conference and teaching page
• Professional memberships page
• Awards page
• Surgical philosophy page
• Patient selection philosophy page
• Safety philosophy page
• Revision surgery philosophy page
• Procedure philosophy profiles
• Signature procedure pages
• Procedure FAQs
• Candidacy pages
• Recovery pages
• Risk and complication pages
• Pricing guidance pages
• Consultation process page
• Patient journey page
• International patient page
• Surgeon comparison pages
• Technique comparison pages
• “Why choose this surgeon?” page
• Media page
• Video library
• Case study library
• Before-and-after case explanations
• Review summary page
• Referring doctor information
• Structured data improvements
• Consistent directory profiles
• Google Business Profile improvements
• Third-party profile corrections

For every recommended asset, specify:

• Purpose
• Information required
• Primary audience
• AEO value
• SEO value
• Patient decision value
• Recommended format
• Recommended owner
• Priority
• Evidence required
• Compliance considerations

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Part 11: Recommended Output Format

Produce the report in the following structure.

1. Executive Summary

Provide:

• Overall AI knowledge readiness
• Overall AEO readiness
• Major strengths
• Major weaknesses
• Most serious factual gaps
• Most valuable missed opportunities
• Top five actions

2. Surgeon Entity Snapshot

Create a concise table showing:

• Confirmed name
• Title
• Credentials
• Practice
• Locations
• Main procedures
• Priority procedures
• Affiliations
• Primary authority signals
• Major inconsistencies

3. What the Internet Currently Knows

Summarise all verified public information.

Separate:

• Confirmed
• Partially confirmed
• Conflicting
• Unverified
• Not found

4. AI and Search Visibility Findings

Report:

• Queries tested
• Whether the surgeon appeared
• Sources cited
• Accuracy of answers
• Competitors mentioned
• Missing evidence
• Opportunities to improve answer quality

5. Credential and Authority Audit

Assess:

• Education
• Training
• certifications
• registrations
• memberships
• hospital roles
• academic roles
• teaching
• publications
• presentations
• awards
• leadership

6. Clinical Scope and Procedure Audit

Show:

• Procedures clearly associated with the surgeon
• Procedures weakly associated
• Procedures claimed without supporting detail
• Priority procedures with inadequate content
• Revision and complex case visibility
• Missing patient suitability information

7. Surgical Philosophy and Decision-Making Audit

Show what is known and missing regarding:

• Patient selection
• Technique choice
• Safety
• Natural results
• Longevity
• Revision prevention
• Combining procedures
• Refusal criteria
• Complex cases
• Risk management

8. Competitive Gap Analysis

Compare the surgeon with key competitors and identify information advantages and disadvantages.

9. Prioritised Knowledge Gaps

Use a table with:

| Gap | Current Evidence | Why It Matters | AEO Impact | Patient Impact | Question Required | Recommended Action | Priority |

10. Questions for the Surgeon

Provide:

• Level 1 essential questions
• Level 2 authority questions
• Level 3 expansion questions

11. Questions for the Practice Manager or Team

Include operational questions that do not require the surgeon, such as:

• Locations
• Facilities
• patient journey
• fees
• scheduling
• aftercare
• international patients
• staff roles
• policies
• review process
• contact details

12. AI Knowledge Base Content Plan

Provide a prioritised content and data development roadmap.

13. First 30-Day Action Plan

Recommend the most achievable actions during the first month.

14. Longer-Term Authority Plan

Recommend actions for the next 3, 6 and 12 months.

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Part 12: Final Quality Requirements

The final report must:

• Be specific to the surgeon.
• Avoid generic marketing recommendations.
• Clearly distinguish facts from assumptions.
• Identify the source of important information.
• Avoid repeating questions already answered online.
• Highlight inconsistent information.
• Prioritise gaps that materially affect AI understanding and patient trust.
• Explain why each missing fact matters.
• Produce questions that can be answered efficiently.
• Avoid unsupported superlatives.
• Avoid claiming that AEO outcomes are guaranteed.
• Use professional, patient-friendly language.
• Be commercially practical.
• Be suitable for the surgeon, practice owner, marketing team, SEO consultant and content writer.

End the report with:

The 15 Most Important Questions to Ask the Surgeon Now

Select the 15 questions most likely to improve:

• Entity clarity
• Credential visibility
• Procedure authority
• Surgical differentiation
• Patient trust
• AI answer quality
• AEO visibility

Each question should be one or two lines only.

Also provide:

The 10 Most Important Questions to Ask the Practice Manager

Focus on operational, patient journey and factual practice information.

Finally, provide:

The 10 Highest-Priority Knowledge Base Updates

State each update in one clear action line.